Contribution of study to the market segmentation and product Essay

Contribution of study to the market segmentation and product differentiation debate - Essay Example Contribution of study to the market segmentation and product differentiation debate For example Unilever Company gets it easy to market its products due the nature of branding it imposes .As explained in the international market; there is a need for good brand so as to get the best market for the named product. Hence the above case study argues very little on the issue of the Brand value. Contribution of study to the market segmentation and product differentiation debate Market segmentation ifs the process by which the market is subdivided in the way that the goods can reach the consumers at all corners of the named region in any type of a business. This means that its aim is to bring the product at any point. The product differentiation is where by certain product is designed in a way to make it different from other products of the same class so as to outfit the other products in the market (Ronkainen 2007). The product can be differentiated through branding or even packaging. In this study the issue of decentralization whose main aim is to ensure that each consume r gets what he/she needs gives an insight to the debate of market segmentation hence it is well catered for in this case study. The two terms as described above are very important in the international market. Free trade has the advantages that it leads to a variety supply of goods to the consumers hence creation of competition avenue which helps the consumers to get good prices on the goods they buy (Ronkainen 2007). The disadvantage of this is that the many goods from outside the country may be dumped which will affect the market of the importing country negatively. Protectionism has the advantage of protecting the market of the companies so as not to be affected by the cheap goods from other countries .The disadvantage of this is that the country will mainly rely on the own goods and this may lead to insufficiency in case a very high demand arises or the country’s producing companies becomes slow in production. Case study 3 The implications for a multinational company registered in New Zealand seeking to open a subsidiary company in Brazil The implication that may follow is that the company will improve on its accrued profit (Ronkainen 2007). This is because there is little indiv idualism in Brazil as compared to New Zealand hence the company would not have any kind of discrimination .The effect of individualism